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Search Engine Optimization
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There were 20 articles found in this category:
 How can we minimize traffic loss after a domain name change?
We are changing the name of our company and therefore must change our domain name to reflect our new brand. Our Website has been around for many years and has hundreds of links pointing to it. How can we minimize any loss of traffic or search engine rankings once we go live with the new domain? ...
- Should I add a robots follow meta tag to my pages?
My chiropractor said that I should add a "robots follow" tag on all the pages of our site in order for it to be spidered deeply by the search engines. She also said that I should put the "revisit after" tag on as well, to let the bots know how often they should stop by. What do you think? The d ...
- How do I get my files indexed by the search engines after a redesign where file names have changed?
I've finally redesigned my circa-1997 Web site, and all the file names have changed. What should I do to ensure that the search engines index my new pages? You should redirect all the old URLs to the new ones, via a 301-permanent redirect. If you're on an apache server, this can be done via the ...
- Will switching server hosts affect my search engine rankings?
I get no respect from my current Web host so I'm switching providers. Will this affect my search engine rankings? No, it won't affect your rankings, but it wouldn't hurt to leave your site up on the old host for about a month to ensure that the DNS propagates across the Web and that the search ...
- If I have an all graphical page, where can I place keyword phrases for the search engines?
My boss has a gigantic head and has spent $50,000 for an all-graphical home page. Will it help if we place keyword phrases in [alt tags] [comments tags] [a hidden layer] [text the same color as the background at the bottom of the page]? I'm afraid that using keyword phrases in any of those plac ...
- Should I optimize for the plural or singular form of my keyword phrases?
Both the plural and singular form of my keyword phrase are searched upon often according to Wordtracker. Which one should I choose? Both. Keyword phrases such as the singular and plural forms of your words, which are related, are extremely simple to use within the visible copy on your pages. Wh ...
- How can I find out how much traffic my competitor's site receives?
Our minister told me that I can find out how much traffic my competitors get. Do you know how to do this? It's impossible to find out exactly how much traffic your competitors get unless they somehow have their log file statistics out in the open. Sites such as Alexa.com can give you some compa ...
- Can SEO companies really have special relationships with the search engines like some of them claim?
A company called me while I was cooking dinner and said they have a special relationship with the search engines, and they will place my site in the first position at all of them for X amount of money. I couldn't talk to them because my dinner was burning, but I'm curious as to how they can do ...
- Should I create a blog for SEO purposes?
This parrot that I talk to in the pet store told me that I should create a blog for search engine optimization purposes. Can you speak to this? Blogs have no special powers of high rankings. What they do have (if done correctly) is fresh, unique content. Search engines do tend to like that, reg ...
- Do I need to make sure my files are not buried deeply in multiple directories on my server?
I read an article from 1997 that said all my files should be in the "root" directory on my server so that they are not buried deep within the site. Is this still true? It actually was never true, although I may have been one of those spreading that myth back then! This is one of those things th ...
- What should I do about competitors who spam the search engines?
My competitors are spamming the engines with multiple sites for the same company. [Can I have them killed? ;-) ] What can I do about this? You can try reporting them to the search engines either via their spam report email address, or through the "dissatisfied with these results" link that most ...
- Should I buy numerous keyword rich domains?
The guy who fixed my roof told me to purchase a minimum of 10 keyword-rich domains for various aspects of my business. What's the best use of these for search engine optimization purposes? Unfortunately, there's no good use for those when it comes to the search engines. If you try to gain an un ...
- How can I automate the link building process?
Link building is hard and I don't like it. I send out tons of emails requesting reciprocal links, but barely get any responses. How can I automate the process? You can create something so great and wonderfully unique that people naturally link to it. This won't happen overnight, and of course t ...
- If I submitted my site and it's not showing up, does this mean it's been banned?
I submitted my site [manually] [automatically] [last week] [last month] [3 days ago] and it's not showing up in any of the search engines. Have I been penalized/banned? If the site you submitted doesn't have any deceptive qualities, then no, you're not banned or penalized. However, all the submi ...
- Can I change the font size of my header tags (H1, H2) without getting into trouble?
I want to put keywords in header tags such as H1 and H2 because my mail carrier told me that this would give me High Rankings® in the search engines. Will I be penalized if I use style sheets to keep the font down to a reasonable size? As mentioned in a previous answer (Where Do I Place Keyword ...
- Should I bold and/or italicize my keyword phrases in my copy?
I heard from the dogcatcher that I need to place my keyword phrases in: [bold] [italics] [H1s] [alt tags] [Meta tags] [anchor text] [Title tags] [body text] [the first few words on my site] [the first paragraph of my site] [the last paragraph of my site] [my cousin Vinnie's site]. Is this true? ...
- Why does Google hate my site?
My site is showing up for my major keyword phrases in Yahoo and MSN but I'm nowhere to be found in Google. Why does Google hate me? (Or alternatively, my site was doing well on Google but its rankings have suddenly plummeted. Am I penalized?) If you're going to be in the SEO biz, or even if you ...
- Why do many top-listed pages have no content?
If you're so smart and keep telling everyone that content is king, then how come the top pages for the keyword [insert any word here] don't have lots of visible content? I do believe that content is king, because that's what the people who visit your site are looking for. However, content doesn ...
- Can search engines index dynamic sites with ? and = (query strings) in the URL?
I have a dynamically generated site which places question marks and equal signs in the URL. My mother's hairdresser told me that I need to create static HTML pages in order to show up in the search engines. What do you think? The most important thing to do with a dynamic site is to create links ...
- What is SEO?
SEO stands for Search Engine Optimization and is defined as (in my own words): "The process of finding out the best keywords for a web site and by the use of optimizing the web site along with other off-page work making that web site attain a higher position in the search engine result pages (SE ...
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